Kakao Talk is a popular app (computer program) that can be used on iPhones and smart phones that use the android operating system. (You can read a description here.) It’s very popular in Korea.
Daum is a big South Korean Internet company. It’s released an app called My People. (You can read a description here and watch a semi-informative video below.)
Daum must feel threatened by Kakao Talk since it has singled them out by name for abuse in their commercials. They’ve also brought out the big guns by hiring the the most popular girl group in Korea, Girls’ Generation, to administer the beat down. Notice how the girls have departed from their usual aegyo (cutesy-wootsy way of talking) when heaping scorn on the poor cocoa bean.
This is par for the course for South Korea, where big companies crush and/or take over smaller companies. Interestingly, Kakao Talk is available to everybody, while My People is useful only to people who know the Korean language. I wonder if popularity abroad could help Kakao survive.
(Hat Tip to the Marmot’s Hole)