Extra! Korea

June 29, 2010

All chicken franchises have endorsements, so now it’s pizza

Filed under: advertising, economics, music — extrakorea @ 3:49 am

Almost every fried chicken franchise in South Korea has a commercial endorsement from a boy band or girl group, and some have more than one (though it could be because one group’s has expired). Of all of them, it seems that Goobne Chicken has spent their money the most wisely. Here’s the score so far:

Girls’ Generation –> Goobne Chicken

Super Junior and Shinhwa –> Kyochon Chicken

SHINee –> Mexicana

2AM and Big Bang –> BHC (Big Hit Chicken)

U-Kiss –> Vons Chicken

BEAST, Wonder Girls, and DBSK (TVXQ) –> BBQ Chicken (They’re really hedging their bets!)

T-ara –> Nene Fried Chicken

KARA –> COB Chicken

As the Grand Narrative once put it:

Yes, those are indeed shapely buttocks firmly thrust into our faces 3 seconds into the commercial.

4Minute –> Dasarang (“All Love”)

Secret –> 9ers Chicken

SS501 –> Hotsun

ZE:A –> Mom’s Touch

With every chicken outlet spoken for (up to three times over), it’s time to move on to greener pastures: Pizza!


  1. Don’t forget 이승기 for Pelicana.

    Comment by holterbarbour — June 29, 2010 @ 4:02 am

    • Geez, there’s more?!

      Comment by extrakorea — June 30, 2010 @ 12:09 am

  2. Isn’t there a celebrity endorsement for Hoo La La too?

    I don’t know of any for Two-Two.

    Comment by ZenKimchi — July 2, 2010 @ 8:29 am

    • How many chicken franchises can a single country support?

      Comment by extrakorea — July 2, 2010 @ 12:56 pm

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