Extra! Korea

December 27, 2009

Over 26% of Koreans Plan to Buy Imported Cars

Filed under: economics, rapid cultural change — extrakorea @ 1:18 am

According to this article, over 26% of Koreans plan to buy imported cars. This is a far cry from when I first arrived in Korea. Back then, anyone who bought a non-Korean car was regarded as a national traitor. Such back-stabbers could expect to receive a vindictive tax audit (not to mention many “accidental” scratches).

The highest percentage of those surveyed, some 22 percent, said safety was the most important factor that figured into their purchase of a car, followed by design and fuel efficiency.

This is good news for Toyota, who plan to sell more cars in Korea.

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