Extra! Korea

August 8, 2010

Cube Entertainment has its performers meet with mental health specialists

Filed under: music, youth — extrakorea @ 6:36 pm

From Omonatheydidn’t comes a translation of an article which describes how Cube Entertainment (a subsidiary of JYP Entertainment) has its performers meet regularly with mental health specialists.

Every week, the Cube idols are able to meet with a mental health specialist and they can train their personalities and characters to be strong. Cube executive, Hong Seungsung, said, “Our singers are able to receive education and mental consultation.”

Hong also feels Cube has a responsibility to the families of 4minute and BEAST: “Their parents entrusted them to us while they were still in their 10s, and therefore it is our responsibility to think only about their futures. And because the effects of becoming a celebrity is greatly increased the younger a person is, we value character building for our trainees before they become famous in order to avoid problems.”

I’m very glad about that, considering how young some of these performers are when they begin training and debut, and how pitiless the Korean music industry can be. I’d be happier, though, if these kids were allowed to grow up first before being thrown into the corporate gears.

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