Extra! Korea

January 9, 2010

Girls’ Generation inspires young Korean women to wear miniskirts in freezing weather

Filed under: trends — extrakorea @ 2:20 pm

According to the Chosun Ilbo, Korean women continue to wear miniskirts, despite the record low temperatures, and pop idols like Girls’ Generation are partially to blame.

Another factor experts cite is the huge popularity of idol girl groups like Girls’ Generation. Chung Ji-young, a marketing manager at Hyundai Department Store, said, “As the length of skirts that members of girl groups wear became shorter, an increasing number of consumers seem to want to imitate them.”

With the growing popularity of mini coats, the length of dresses and skirts worn inside them has also got about 5 cm shorter than last year. While miniskirts last winter were on average 30 cm long, this winter they have shrunk to 25 cm.

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1 Comment »

  1. […] Girls’ Generation inspires young Korean women to wear miniskirts in freezing weather […]

    Pingback by SeoulPodcast #84: Snowpia | SeoulPodcast — January 25, 2010 @ 1:32 pm


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