Extra! Korea

September 6, 2009

How celebrities get rich despite box office flops and rare TV appearances: Commercials

Filed under: celebrities, movies, television — extrakorea @ 12:45 pm

Are you a celebrity whose movies bombed at the box office and who rarely appears on TV? No problem. Kim Tae-hee’s two movies were flops and she hasn’t acted on TV for years. Just do as she does, and appear in commercials. Lots and lots of commercials.

Fees of hundreds of million won are also a phenomenon unique to Korea. In the U.S., only professional models appear in commercials, which actors tend to avoid so as not to look like has-beens. This shows that acting alone can generate enough wealth in the U.S., whereas it rarely does in Korea.

[ snip ]

By contrast, a handful of actors and actresses dominate the film industry in Korea. “In a situation like this, many celebrities focus more on commercials than actual acting,” says Kim won-young, a copywriter.

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1 Comment »

  1. […] cash cow for celebrities, even those whose movies are box office flops and who rarely appear on TV.[9] Since Korean celebrities have a very short “shelf life,” so to speak, it’s […]

    Pingback by The Chaebolization of the Korean Music Industry, Part III « Streetwise in Seoul: Mini-essays about living in Korea — May 1, 2010 @ 5:36 am


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