Extra! Korea

July 22, 2009

Seoul to introduce new national slogan? Boooooo!

Filed under: hard to categorize, waste of money — extrakorea @ 12:50 pm

Seoul intends to introduce a government logo that will be used by all ministries and agencies as well as a new national slogan.

Officials said the images currently under consideration included those of the Korean Peninsula and the rose of Sharon, or Mugunghwa, the country’s national flower.

The council also plans to conduct a survey until the end of the year on the country’s current slogan ‘Dynamic Korea’ and the more commercially used ‘Korea Sparkling,’ a move that could lead to the creation of a new slogan.

I don’t think Korea needs a national slogan. I don’t understand this obsession with “national brands.” I think it’s just a jargon term for being well-known in the world, one invented by, and exploited by, snake-oil salesmen. Korea would be better off spending that time, energy, and money on other things.

If were asked to suggest a slogan, it would be: Extreme Championship Government.

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1 Comment »

  1. […] media headlines. Korea is currently very keen to improve its so-called “brand image,”[6] but instead of spending time, effort, and six-or-seven-digits-worth of money to promote a slogan […]

    Pingback by If elected, I’ll win the “Hell in a Cell” match to ratify the Free Trade Agreement « Streetwise in Seoul: Mini-essays about living in Korea — July 28, 2009 @ 8:17 am


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