Extra! Korea

May 26, 2009

Soju accounts for 90% of Korean alcohol industry

Filed under: drinking — extrakorea @ 8:18 am

A Joongang Daily article describes the collective sigh of relief after sales of soju recovered after brief downturn at the end of last year. Why?

Considering that soju accounts for 90 percent of the nation’s alcohol industry, it was a sign of trouble for distillers and breweries overall.

And over 50% of that is made by Jinro.

In case you don’t know, soju is a kind of spirit with about 20% alcohol. Though various rumors say that rice and/or sweet potatoes are used to make it, no one knows for sure what it’s made from.

1 Comment »

  1. […] the ad in a wider perspective, as much as 90 per cent of all alcohol consumed in Korea is soju, and Jinro sells 50 per cent of that, so this latest marketing drive may well reflect the saturation (no pun intended) of the […]

    Pingback by Ladies: Stay Slim with Soju? « The Grand Narrative — June 2, 2009 @ 8:56 am

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