Extra! Korea

May 7, 2009

Professor totally discredits himself

Filed under: economics, idiots — extrakorea @ 1:30 pm

In an interview with the Korea Herald, a professor totally discredits himself.

According to a new book, Korea’s national brand is in dire need of a boost.

Yes, let’s not have some of the highest suicide and traffic fatality rates in the world, or a recession, distract us from what should be the nation’s focus: nation branding!

Professor Keith Dinnie of the Japan campus at Temple University recently gave a seminar at Yonsei University in Seoul to promote the Korean translation of his book “Nation Branding: Concepts, Issues, Practice (2008).”

First Simon Anholt, now this guy. These nation-branding salesmen keep trying to (and succeeding in) selling their snake oil to Korea.

Dinnie believes the lack of interest in nation branding by the preceding administrations were the key cause of Korea’s dismal visibility on the global stage.

The previous presidents neglected nation branding! Oh no! What an unforgivable mistake! Future generations will curse their name!

Thanks to the current Lee Myung-bak government’s proactive role in nation branding, he feels Korea will become more internationally recognized.

“The current administration’s efforts to boost Korea’s brand is positive. It’s great that the president is taking a personal interest in nation branding,” he said.

Translation: More money for me and the other snake oil salesmen.

And here’s where he gives himself the coup de grace in the foot.

“I think the slogans ‘Dynamic Korea’ and ‘Sparkling Korea’ have been quite effective.

That’s it. You have zero credibility.


  1. I like the “dynamic” idea, though not the “sparkling Korea” one.

    BTW, I have been too busy to really reply to anything, but I’ve been reading your blog a lot lately and even added it to the blog updater. I like it a lot. Good updates.

    Comment by kushibo — May 10, 2009 @ 10:15 am

  2. […] more of this “nation branding” crap. I really need to do a write-up on why I think this is snake-oil […]

    Pingback by Constantly changing tourist slogans may be “confusing” and “costly”, Noeshi T. Sherlock Institute concludes « Extra! Korea — February 9, 2010 @ 3:09 am

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