Extra! Korea

April 26, 2009

This commercial’s not cute and I’ll tell you why …

Filed under: gender equality, rapid cultural change — extrakorea @ 5:22 am

Over at Mongdori I saw this commercial.

Here’s a new and cute ad for the yogurt drink O’Yu, which is kind of clever in how its jingle is devoid of consonants…

I don’t think it’s cute, and here’s why.

From their uniforms and the hallway leading to classrooms, these are schoolgirls. But look at how short their skirts are. That’s not regulation length, trust me. If these were 18-year-old high school seniors, then it could be overlooked, but when the camera shows a close-up of their faces, it’s clear that they’re much younger than that. And do I have a uniquely dirty mind, or does the final scene, in which one girl opens her mouth and tilts her head back in order to receive a drink from a giant phallus-like beverage container that gets closer and closer to her lips, remind you of a blowjob?

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1 Comment »

  1. […] at first (given my recent track record, then me too). But consider what Extra! Korea wrote on it here, through which I first found it myself: I don’t think it’s cute, and here’s […]

    Pingback by “Sexy” as “Cute” in Korean Popular Culture « The Grand Narrative — April 28, 2009 @ 11:19 am


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